You’d think, of all places, the art world would be less gender focused

"Jimson Weed/White Flower No. 1" is an oil on canvas painted by Georgia O'Keeffe in 1932.
"Jimson Weed/White Flower No. 1" oil on canvas painted by Georgia O'Keeffe, 1932

I’ve read several accounts of this price-setting sale of a Georgia O’Keeffe painting and they generally read like this one.

From AP:
A Georgia O’Keeffe painting of a simple white flower has sold for $44.4 million, more than triple the previous auction record for a work by a female artist.

Sotheby’s New York says the 1932 painting, “Jimson Weed/White Flower No. 1,” sold Thursday during the auction house’s sale of American art.

The painting was sold by the Georgia O’Keeffe Museum in Santa Fe, New Mexico, to benefit its acquisitions fund. The buyer bid by telephone. Sotheby’s isn’t disclosing the buyer’s identity.

The previous world auction record for any work by a female artist was $11.9 million. That was the price for Joan Mitchell’s “Untitled” at Christie’s New York in May.

The previous auction record for an O’Keeffe work was $6.2 million, set at Christie’s New York in 2001.

And, this one from ARTNews:
A Georgia O’Keeffe flower painting sold by the O’Keeffe Museum in Santa Fe, N.M., to bolster its acquisitions fund sold for $44.4 million today at Sotheby’s New York, setting a new auction record for work by a female artist.

The high estimate for Jimson Weed (White Flower No. 1) (1932) was $15 million. The New York Times has Sotheby’s reporting seven bidders on the painting, which sold to a phone bidder.

The previous female record, $11.9 million, was set by Joan Mitchell this past May, for an untitled abstract work from 1960.

I find it so odd that artists, whether top-drawer or starving, are still classified as male (no qualification needed in the press) and female (must be stated that the artist was a woman).

Here’s a video that features O’Keeffe talking about the painting, in her own words:

O’Keefe video link via Sotheby’s

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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