Built 120 years ago, New York’s vacant Flatiron Building was just sold at auction.

It’s hard to imagine buildings as iconic as the Flatiron Building sitting sadly vacant since 2019 and then going on the auction block. But it happens from time to time when stubborn owner-partners have a testy squabble they can’t solve on their own and take each other to court.

Aaron Ginsburg, writing for 6sqft, shared, “New York City’s iconic Flatiron Building has sold for $190 million. During a live public auction in Lower Manhattan on Wednesday, Jacob Garlick of Abraham Trust placed the winning bid over one of the historic landmark’s previous owners, Jeffrey Gural of GFP Real Estate…”

Flatiron Building, 1903.

Located on a triangular lot at Broadway, Fifth Avenue, between 22nd and 23rd streets, the Flatiron was the first high-rise building north of 14th Street.

This month (March 2023), a New York Supreme Court judge ordered a partition sale of the building and put it up for auction; the opening bid was $40,000. (The auction was open to anyone who wanted to bid.) The building ultimately sold for $190 million to Jacob Garlick, who had auction paddle number 2. After the sale, Garlick said—with a perfect New York accent—that owning the Flatiron Building “had been a lifelong dream of mine since I’m 14 years old.”

Photographer Andria Cheng/CoStar captures Garlick placing the winning bid.

Listen to this wonderful podcast from my friends, The Bowery Boys, and learn more about the history of the building. It’s fascinating.

Oh, and one last thing. When the building opened for business, it had no restrooms for women. Not a single one. Here’s a typical floor plan from the original drawings. Most of the offices had a sink, and while there were six elevators, there was only one restroom per floor, and it was for men.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

3 comments

  1. Daedalus Lex – New Orleans – Favorite painting title: A Hair Pursued by Two Planets, Joan Miro Favorite English word to say out loud: lilliputian Favorite Spanish word to say out loud: pipas Favorite album: Abbey Road Favorite zoo animals: elephant, anteater Favorite advertising slogan: "Drink Barqs. Its good."
    Daedalus Lex says:

    Wow! Shocked that it sat vacant for 4 years.

    1. Stephen Brockelman – Baltimore, Maryland – As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.
      Stephen Brockelman says:

      That surprised me, too. Also, when it opened the Flatiron had no restrooms for women.

      1. Daedalus Lex – New Orleans – Favorite painting title: A Hair Pursued by Two Planets, Joan Miro Favorite English word to say out loud: lilliputian Favorite Spanish word to say out loud: pipas Favorite album: Abbey Road Favorite zoo animals: elephant, anteater Favorite advertising slogan: "Drink Barqs. Its good."
        Daedalus Lex says:

        !!!

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