American businesses create thousands of videos each week to help them attract customers, sell products and services, and inform their employees. Yet it’s remarkable that so few firms produce videos that are actually worth watching. Sotheby’s, on the other hand, has the inform-via-video concept down pat. They know that great storytelling can create an incredible level… Continue reading Sotheby’s doesn’t just sell fancy stuff, they’re also producing top-notch, brand-building videos.