Where were we today? The VOA.

Vintage Altec-Lansing Microphone at Voice of America, Washington, D.C.

Wonderful behind-the-scenes tour at 330 Independence Ave, SW this morning. Watched a live VOA TV broadcast to Albania (in Albanian);  had a great control room view of operations and an extraordinarily lazy unchallenged floor director. I was fascinated by the  size of the newsroom—think the better part of an entire city block.

VOA signage

Watched radio broadcasts and learned about VOA’s attempts to broadcast to North Korea and parts of China and Africa—shortwave is the only avenue available to the United States in areas that are hostile to outside media.

The history of the VOA covers WWII, the cold war, and continues into it’s entry into social media and the world of Twitter, Facebook, and Skype:

The Voice of America went on the air on February 1, 1942, fifty-six days after the Japanese attack on Pearl Harbor and the entry of the United States into WWII. The first broadcast was beamed to Europe via BBC transmitters.

From that moment, America had found its “voice” abroad, after entering the 1940s with no official presence on the international airwaves.

In mid-1941, prior to the U.S. entry into WWII, President Roosevelt established the U.S. Foreign Information Service (FIS) and named his speechwriter (and former playwright) Robert Sherwood as its first director. Driven by his belief in the power of ideas and the need to communicate America’s views abroad, Sherwood rented space for his headquarters in New York City, recruited a staff of journalists, and began producing material for broadcast to Europe by privately-owned American shortwave stations.

You’ll find much more at the VOA website.

 

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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