An open letter to the Beverly Hills Hotel: You haven’t been “all that” since you were owned by Ben Silberstein

Beverly Hills Hotel
Beverly Hills Hotel

Today, under the ownership of the Sultan of Brunei, you are but a troubled shadow of your former glory.

There was a time when I knew my way around the hallways of your fabled hotel. I met with Bob Colacello and his Warhol pack in the Polo Lounge when they, in the 70s, tried to hire me away from Norman Lear to work for Interview Magazine. I waited in your salon many early mornings while my friend, Margaret Whiting, had her hair brushed-out and styled. When my boss’s secretary would call and say,  “Ted would like you to meet him at the Beverly Hills Hotel for lunch. Polo Lounge, 1:00 sharp,” it always meant a promotion. When my agency partner, Don Havens, and I made a new hire we’d take them to lunch at your hotel on their first day—a return visit was something for them to aspire to.

Soon to be: Polo Lounge, empty

The last time that I stayed at your hotel, Fox’s Marvin Davis owned the place and you could tell that it wouldn’t be long before great memories would never again be made there.

Today Variety is reporting that “the venerable Beverly Hills Hotel is beginning to feel the impact of the industry’s outrage over the anti-LGBT and anti-female laws enacted in Brunei, the home country of hotel owner Sultan Hassanal Bolkiah.”

Social Media’s power players, business moguls, and entertainment execs are taking you to task:

Beverly Hills Hotel, I’m glad I knew ye during one of the heydays of your 100-year history. It doesn’t seem that future generations will have that opportunity as you slip deeper and deeper into irrelevance.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

Leave a ReplyCancel reply

Discover more from BrockelPress

Subscribe now to keep reading and get access to the full archive.

Continue reading

Exit mobile version
%%footer%%