Football changed television. September 21, 1970.

1st Title Graphic, Monday Night Football, 1970
1st Title Graphic, Monday Night Football, 1970

When television viewers across the country tuned to ABC TV on this September Monday night 45 years ago they were treated to the very first game of Monday Night Football. #MNF

Here’s the CGI video open:

Miscellany:

  • From 1970 to 1997, ABC’s Monday Night Football coverage began at 9:00 p.m. Eastern Time, with game kickoff typically occurring at seven minutes past the hour.
  • The highest-rated Monday Night Football telecast on ABC was the Miami Dolphins’ victory over the previously undefeated Chicago Bears on December 2, 1985, which drew a national Nielsen rating of 29.6 and a share of 46. ABC’s lowest-rated MNF game was the St. Louis Rams’ defeat of the Tampa Bay Buccaneers on October 18, 2004, which drew a 7.7 rating.
  • During the 1995–1996 television season, Monday Night Football averaged a 17.1 household rating. Its main competitor, Murphy Brown on CBS, averaged a 12.3 rating.
  • On October 17th, 1983 the Packers and Redskins played the highest scoring game in Monday Night Football history with the Packers winning by a score of 48-47.
  • During the MNF game on December 8th, 1980, Howard Cosell took the microphone to announce: “This, we have to say it, remember this is just a football game, no matter who wins or loses. An unspeakable tragedy, confirmed to us by ABC News in New York City: John Lennon, outside of his apartment building on the West Side of New York City, the most famous, perhaps, of all of The Beatles, shot twice in the back, rushed to Roosevelt Hospital, dead … on … arrival. Hard to go back to the game after that newsflash, which in duty bound, we had to take.”Yes, on September 21, 1970 football began to change television. And, television, little by little, began to change football.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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