A wee hardware store in Astoria Queens is more than meets the eye. Think speakeasy.

The Gothamist reports that an unassuming little hardware store at 31-30 Ditmars Boulevard between 31st and 33rd Streets in Astoria is offering a lot more than nuts and bolts, garden hoses, and caulk.

Follow the paint to the saws and then turn right.

Inside Square Hardware—hidden behind displays of industrial lubricants, saw blades, and cleansers—you’ll find “lubricants” of a totally different nature.

Hootch, booze, spirits, firewater, moonshine. Whatever you call alcohol—the cocktail kind—it’s in the back behind curtains that would normally hide the stock room.

The speakeasy’s called The Last Word.

The name mirrors that of a Prohibition cocktail invented in 1916 and debuted at the Detroit Athletic Club. It was mentioned in a 1950s cocktail book, Bottoms Up by Ted Saucier, and later was revived and popularized by folks in Seattle’s cocktail scene last decade.

According to their website, “Our main Cocktail menu rotates frequently and highlights the seasonal availability of produce, industry trends, and our staff’s current obsessions.

“Our Food or Cocktail Companion menu features a handful of delicious snacks to complement our craft cocktails.

“We proudly pour only craft Beer and the ones we serve are some of the finest examples of their respective styles.”

The next time that I’m in New York, I’m grabbing an N train, or the Q, and heading to Astoria. Meantime here’s the recipe for

The Last Word cocktail

Equal parts gin, chartreuse, maraschino liqueur, and fresh lime juice, this is an old-fashioned cocktail that feels wonderfully refreshing and modern. Its equally-portioned ingredients make for easy up-scaling: mix up a triple or quadruple batch to serve several drinkers at once.

34 oz. gin
34 oz. green Chartreuse
34 oz. maraschino liqueur, like Luxardo
34 oz. fresh lime juice
Twist of lime for garnish

Vigorously shake all ingredients together with ice. Strain into a martini glass or a coupe and garnish with lime twist. Makes one cocktail.



By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

Leave a ReplyCancel reply

Exit mobile version