Need a last-minute Mother’s Day gift for a mom who loves New York? This will knock her socks off.

Each year in hundreds of thousands of tulips and daffodils bloom in Central Park. And each year, they bring joy to hundreds of thousands of people.

What last-minute gift could be better than buying tulip or daffodil bulbs from the Central Park Conservancy (CPC) in your mom’s name? CPC will take care of planting them in the park. (It’s also one of the few Mother’s Day gifts that you can find that’s 100% tax deductible.)

After you’ve made your contribution, a mailed certificate or ecard will be sent to the person you designate, notifying them of your special gift. You may select the type of notification you would like to send.

Bulbs $1 each and are available in groups of 50, 100, 150, or in an amount that you choose.

Details at the Central Park Conservancy. Now, get crackin’. The Mother’s Day clock is tickin’.




By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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