You know you’ve always wanted to kick like a Radio City Rockette. Learn how, from the best.

This is fun and clever (and excellent down-time marketing):

Members of the Radio City Rockettes are hosting weekly dance classes on their Instagram Live account. The classes are on Thursdays at 12 p.m. ET, and they host a weekly fitness class each Tuesday at 12 p.m. ET.

I smiled wide when I first read of the #Rockettes initiative on—as I read the story, in my mind, I heard the music and the lyrics from A Chorus Line:

“Stage left, boys. Let’s do the ballet combination. First group of girls, second group follow. A-one, two, three, four, five, six…”

It is comforting to me (and inspiring) how different organizations and groups come to terms with lost income, shutdowns, and layoffs—and that arts groups are, in so many different ways, leading the charge.

Support an arts organization, if you’re able. And feel free to comment and share.



By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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