The Burger King plants a big one on Ronald McDonald. And yes, it’s a thing!

Burger King Finland’s campaign “Love conquers all” is
a celebration of love and all the forms it takes.

A new ad campaign—Love Conquers All—aimed at celebrating Helsinki Pride from TBWA\Helsinki and media partner Virta Helsinki features the King planting a big one on Mr. McD. And, the ads are appearing all around Finland.

In an interview with Muse by CLIO, Burger King Finland brand manager Kaisa Kasila says, “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. But we want to be clear—it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.”

Kasila added, “The idea behind the [Love Conquers All] key-art painting sprang from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald? We wanted to show that in the end, love always wins.”

As a gay man, I’d say that Burger King has succeeded, in a big way. I applaud them. 

About Muse by Clio: Muse is the premier news site for coverage of the best in creativity in advertising and beyond.

Every day, through the Muse by Clio website and newsletter, they analyze the most interesting, entertaining and innovative creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, sports and more. Muse features long-form Q&As with dynamic makers in the creative arts. 

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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