Victims of hurricane Ida need our support. Scammers pretending to be charitable organizations do not.

Know who you’re giving your hard-earned money to. Take a few minutes to do some investigation before you get out your credit card or checkbook. Your research won’t take long because Charity Navigator has done the leg work and analysis for you.

I learned about Charity Navigator (CN) through my employer and our firm’s foundation, T. Rowe Price Charitable.

Since 2001, CN has been empowering millions of donors by providing them with free access to data, tools, and resources to guide philanthropic decision-making. Through their comprehensive ratings, nonprofits are equipped with the nonprofit sector’s premier trust indicator and a powerful platform to raise awareness and funds.

CN is accessed online more than 11 million times each year. And as a donor, you can give confidently knowing the highly-rated organizations on CN efficiently steward donations and are accountable and transparent. While Charity Navigator has a large presence and is an established, trusted brand. Their team of less than 30 associates see themselves as small-but-mighty trusted force. They remind us to use their services as a guide for intelligent giving.

They say, “With more than 160,000 nonprofits rated, our ratings show charitable givers/ social investors how efficiently we believe a charity will use their support today, how well it has sustained its programs and services over time, and their level of commitment to good governance, best practices, and openness with information.”

You may learn more about Charity Navigator here:

Here’s their latest guidance on giving related to those affected by hurricane Ida:

You can double check ratings by using an additional highly-rated service such as GuideStar.

Thanks for giving when you can. And when you can, give wisely.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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