In light of the Supreme Court decision on Dobbs v Jackson Women’s Health Organization and overturning Roe:

Devastated by the high court’s decision on abortion last week, I offer a two-part episode of the TV show Maude for your consideration. Maude’s Dilemma was videotaped in November 1972. Seeing it, I was blown away by the perfection of the script, the progressive messaging, and the actors’ stage-worthy performances.

I knew Bea Arthur well; I had many dinners (and many, many drinks) at her house. Bea and I spoke on the phone after the latest Maude episode aired—she always asked what I thought of her performance. I met Bea through Margaret Whiting and her accompanist, Herb Mesick.

After watching Maude and All in the Family and Sanford and Son, I was determined to work for Norman Lear, become more of an activist for all human rights, and learn to be a better writer. The first two objectives happened pretty quickly—the third, I’m still working on.

The Chicago Tribune described the episodes as a watershed moment that “brought the battle over choice into the prime-time arena.” The two episodes of Maude’s Dilemma are considered groundbreaking. They brought the controversial issue of abortion into people’s living rooms and forced families to confront an open secret.

Maude producer Rod Parker explained the topic: “The funny thing is that initially, we weren’t even thinking abortion … The group Zero Population Growth announced they were giving a $10,000 prize for comedies that had something to do with controlling population, so everyone came in with ideas for vasectomies”.

Two years after I watched these episodes of Maude—and lots of self-promotion—I was hired by Norman Lear’s Tandem Productions/TAT Communications.

BTW: My years working for Lear were some of the best years of my life.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

5 comments

  1. The Supreme Court’s right-wingers are sickening. Several of them have their seats courtesy of Mr. Fascism, aka Trump. The USA has gone to the dogs.

    1. Stephen Brockelman – Baltimore, Maryland – As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.
      Stephen Brockelman says:

      As I see it, my friend, it has become less of a court and more of a policy-based political action committee. And it’s not serving any of us well. And…it’s frightening.

  2. one must wonder whether the cast of maude and mr. lear would have been ok with late term abortions. the frank open discussion of that topic on a sit com would be thought provoking. times have changes on the debate as to what should be considered permissible.

    1. Stephen Brockelman – Baltimore, Maryland – As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.
      Stephen Brockelman says:

      Thanks for your thoughtful response. I knew Lear and Bea Arthur well, but I can’t guess what their thinking would have been. While they were powerful supporters of women’s rights, as you noted, the times and the debate have changed greatly.

      1. Many television series addressed controversial topics in the 70s. You could write a book or blog on this! For instance, the Rockford Files had a several episodes of interest. Take care.

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