With a video-first approach, NPR partners with YouTube to share podcasts.

NPR logo over photo of a cell phone showing YouTube

I’m a lifelong fan and supporter of NPR and PBS, excellenthis is great news.

More than 20 of NPR’s podcasts are now on YouTube, including Up FirstConsider ThisLife Kit, and It’s Been a Minute. The announcement came on the heels of YouTube’s launch of a dedicated podcast landing page. NPR shared the news on August 23.

NPR and YouTube have partnered before. NPR’s Tiny Desk Concerts have been highly successful on the platform for a while, some reaching over 10 million views. The Tiny Desk Concerts are filmed, and the podcasts remain audio-only. And it appears that NPR has been quietly posting podcasts on YouTube for a few months now—episodes of shows like Code Switch and Planet Money started appearing in June.

Anya Grundmann, SVP of programming and audience development at NPR, says, “Following the global success of our Tiny Desk Concerts, we are excited for our podcasts to reach new audiences on YouTube.”

The NPR Music YouTube channel has more than 7 million subscribers and more than 2.2 billion all-time views. 

“It’ll be great to have our public serurnalism searchable and accessible in andays it has never been before and to have a new space to explore content ideas, Grundmann says.”

Global Head of Podcasting at YouTube, Kai Chuk, notes that aAs a result, a good portion of the more than one billion hours watched daily on YouTube is podcasting content from creators, artists, and others looking to share their unique perspectives.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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