Now flying high over New York’s Rockefeller Center: Fabulous food flags.

Food Flags Rockefeller Center NYC
Food Flags Rockefeller Center NYC

Fieldtrip by Chef JJ Johnson

The Flag Project, 2023. It’s all about bagels, burgers, and bialys; noodles, nori, and nuts; and donuts, dumplings, and dogs. Are you hungry yet?

Several months ago, I received a note and a call for entries from the Rockefeller Center folks. They were collaborating with City Harvest for RC’s fourth annual The Flag Project. What fun!

I followed along as entries came flooding in from New Yorkers and people around the world. How cool!

The selection committee chose 193 flags from the hundreds of crowd-sourced designs. What talent!

The winning flags are now flying high in honor of New York City’s rich food heritage. These are four of my favorite flags, along with the creator’s description.

Jane Hanstein Cunniffe, Croton-on-Hudson, NY
“I love hot dogs. I love Jews. And I love New York. Not in that order.”

Frieda Christofides, Whitestone, NY
“I am a born-and-raised Queens native. I have seen the Flushing area change over the years into a vibrant and ever-changing community. My eldest son loves Ramen, so we are always looking for the ‘best’ Ramen in Flushing. And, as a plus, a wonderful way to discover your own neighborhood and spend more time with my son.”

Connor Hage, New York, NY
“For me, any memory of food in New York isn’t just about the food itself—it’s also about the expedition of finding the restaurant, eating in a place that’s new and exciting, and exploring whatever part of the city I now happen to find myself in. There’s so much food to try, and every time I discover something new, it’s an adventure. This makes me think of a treasure map, and in this city, what’s more of a treasure map than the iconic map of the subway? On my flag, classic New York foods—pizza, dumplings, bagels, coffee, kebabs, and more—are drawn in a line-art style that evokes the look and feel of the lines on a subway map. Plus, they’re designed entirely using the distinct colors of the trains, with the paths of the subway sprawling between and interconnecting them. Next stop, food!

Raul Carvajal, New Rochelle, NY
“Native New Yorkers and tourists have places to go, people to see, things to do in the Big Apple! We try to eat on the go. If there are three iconic street foods that you have to TRY while on the go it’s a quick delicious New York pizza slice, street vendor hot dog or salted New York soft pretzel. Better yet, grab all three and have the TRYfecta! Enjoy!”

The Flag Project catalog of all selected flags and a map of each flag’s location is on

I’m thinking I might enter 2024’s The Flag Project. Food and flags, I’m a fan of both!

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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