NYC’s Perelman Performing Arts Center opens at the One World Trade Center site.

Perelman Center NYC
Perelman Performing Arts Center opens at World Trade Center Site

Former New York City mayor Michael Bloomberg says, “I’ve always believed that the arts bring life and vitality to our neighborhoods. They bring people together and strengthen the bonds between us. They attract visitors from around the world. And they drive economic growth that supports jobs and generates revenue for cities. That’s why the opening of the Perelman Performing Arts Center (PAC NYC)—21 years in the making and the last major piece of rebuilding the 16-acre World Trade Center site—is a benefit for all of New York City.”

I couldn’t agree more. This innovation-packed, one-of-a-kind cube is situated on a triangle created by PAC NYC, the Oculus, and the World Trade Center Memorial; here’s a peek at this extraordinary new venue.

A state-of-the-art performance venue at Ground Zero.

Things to know.
—The building is named for billionaire Ronald Perelman, who donated $75 million to its construction budget.
—Below-ground construction began in August 2017, followed by the construction of the above-ground frame in 2020.
—The Performing Arts Center includes approximately 129,000 square feet (8,400 m2) across three floors.
—The building’s facade consists of 5,000 panels of veined Portuguese marble which glow amber at night.
—PAC NYC cost $560 million.
—Inside the facade, a corridor runs around the Performing Arts Center’s auditoriums, with chandeliers that backlight the facade at night.
And …
—There are no windows on the facade, because, says architect Ramus of REX, “This keeps the buzz of theatergoers at a respectful distance from people who are paying tribute at the memorial, and vice versa.”

Never forget.

The Perelman Center
World Trade Center, Official Site

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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