My rep at Boss Group phoned with an assignment
“I know you don’t want to commute, and writing for the financial industry isn’t high on your wish list, but I want to talk to you about a gig with T. Rowe Price in Owings Mills.” We spoke. I went to work as a Sr. Writer contractor, drank the corporate Kool-Aid, and became a full-time TRP associate seven months later.
I worked with a group of the best copywriters around. We belonged to the firm’s internal agency in Brand+Creative, a part of Corporate Marketing and Communications. When the winds of organizational change began blowing in 2016, I took notice and applied for a position in the HR group as editor of the corporate intranet. I made the move, wrote, edited, and produced multi-media pieces. I enjoyed my days as the Digital Content Lead for the trillion-dollar asset management company’s intranet and its nearly 8,000 associates worldwide.
A Long and Winding Road
My path to T. Rowe Price was anything but a straight shot. With a scholarship in hand, I left Kansas at 18 to study theatre in New York. I was in dozens of TV commercials, traveled the U.S. in a couple of plays, performed twice at Lincoln Center, and nailed a soap opera contract with CBS TV. But, when my paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising, retooled my education, and switched careers.
Over the years, I’ve owned an ad agency in San Francisco; worked with Norman Lear on All in the Family, Good Times, Maude, Sanford and Son, The Jeffersons, Mary Hartman-Mary Hartman, and People for the American Way. As a Directors Guild of America member, I directed Desi Arnaz in his last television appearance. Desi and I remained friends until his death. I began freelancing as a copywriter full-time in 1989 and didn’t look back.
I retired from T. Rowe Price and full-time work last year, and things have come full circle. I continue to freelance, and I write, edit, and Zoom with smart and interesting people. And, day to day, I find myself smiling more often than not. And that’s nice.
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