As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Brand + Creative, a part of Corporate Marketing and Communications.
A long and winding road:
My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. I was in dozens of commercials, traveled the U.S. in a couple of road-shows, performed twice at Lincoln Center, and nailed a soap opera contract with CBS. When my paychecks stopped coming from CBS Productions and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising, retooled my education, and switched careers.
Over the years I have owned an ad agency in San Francisco; worked with Norman Lear on All in the Family, Good Times, Maude, Sanford and Son, The Jeffersons, Mary Hartman-Mary Hartman, and others; as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance—we remained friends until his death. In 1989, I started freelancing as a copywriter full-time and didn’t look back.
January 2012—my rep at Boss Group called with an assignment. He began by saying, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I worked as a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself writing a wide variety of projects. And, day-to-day I’m smiling more often than not.