Today, corporations make short explainer videos fast and on the cheap. And, most of them look it. While popular data says that people won’t watch videos that run over four-minutes, I disagree. If the explainer script is solid—the production well thought out, actively storyboarded, and tested—people will watch a video until they get bored (usually… Continue reading Explainer videos are exceptional or awful. 1950s explainers were films and usually pretty great.