On Finding the Perfect Ringtone for Baltimore’s Dog Days of Summer

Klondike Bar, the ringtone
Klondike Bar, the ringtone

Yesterday, it played out in my brain like a Tonight Show routine from long ago.

Johnny Carson, “It was sooo hot today…”
Audience and Ed McMahon, “How hot was it?”

I didn’t have a punch line for the bit, but it was hot and humid and even the ringtone on my BlackBerry was making me testy. While the opening theme from CBS Sunday Morning is an outstanding piece of music and—as a ringtone—dramatically calls me to my callers, it’s probably a better ringtone for cooler months. It’s a little too heady for summertime.

But, what to replace it with? Sometimes when I have a creative block, a snack helps. Pretzels are usually good choice. But, I wanted something cold. I headed to the freezer and BOOM. The light bulb went off. Lightning struck. And, a near-genius moment ensued.

When I first moved to Baltimore in the late 1980’s two things were fact:

1. I’d never tasted a Klondike Bar.
2. W B Doner & Company was one hot Baltimore ad agency on North Charles Street.

Doner was the killer shop in Baltimore at the time. The agency was founded by Wilfred Broderick Doner in 1937. Everyone remembers some of the timeless Doner campaigns. For TIMEX, Doner created: It Takes a Licking, and Keeps on Ticking. For Mazda: Zoom, Zoom. For Ball Park Franks: They Plump When You Cook ’em.

And, my favorite, What Would You Do for a Klondike Bar?

That was the snack—and the tune—I was looking for. I grabbed a TV spot, edited out some of the dialog, and cut the track down to a tidy 15-seconds. It’s the perfect fun-for-summer-time ringtone.

Have at it:

Ice Cream Bar – Ringtone by 9:05

Download Klondike Ringtone

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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