They say,

“Take a stroll through London with Artsy this summer. Discover art through curated guides from our team, featured galleries and institutions, invigorating day trips outside the city limits, and must-see shows from Marina Abramović at Serpentine Gallery to edgy exhibitions and digital interventions in the East End.”

I say,

“This is pretty darn cool. It’s marketing of course, but fact is it’s smart immersive marketing.”