“Fake News” ruled the airwaves on the night of October 30, 1938. Here’s a recording of the broadcast.

The War of the Worlds, the 17th episode of the radio drama series The Mercury Theatre on the Air, was performed on a Sunday night in October 1938. It aired over the CBS Radio Network. Directed and narrated by actor and future filmmaker Orson Welles, the radio play was an adaptation of H. G. Wells’s 1898 novel The War of the Worlds.

The first 40-minutes of the hour-long broadcast were presented as a series of simulated news bulletins, which suggested to many listeners—especially those who tuned in after the show’s opening theme music and announcements—that an actual alien invasion by Martians was currently in progress. The belief that what they were hearing was real news was enhanced by Mercury Theatre on the Air being a sustaining show (it ran without any commercial interruptions). Lack of ads made the program seem like an actual broadcast.

In the days following the airing of the show there was widespread outrage. The program’s news-bulletin format was described as cruelly deceptive by some newspapers and public figures, leading to an outcry against the perpetrators of the broadcast. Despite these complaints, the episode secured Welles’ fame as a dramatist.

And Halloween is all the better for Welles’ genius. Turn down the lights, turn up the volume, sit back, and enjoy, it never gets old.

 

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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