Not all Christmas gifts are wrapped in shiny holiday paper and tied up with fancy bows.

This video is wonderful. I so admire @rosiestheatrekids—an organization that gets results that matter—results that change lives.

RTKids was launched in 2003 at PS 51, a Title 1 public school bordering on New York City’s theater district where students would walk past Broadway theaters daily, and never have the opportunity to go inside. Rosie noticed, and thought it was, “…like living in Hawaii, and never having access to the beach.”

Together, Rosie O’Donnell and Artistic and Executive Director Lori Klinger developed PS Broadway—RTKids’ foundational program. In 2003, all 40 fifth graders at PS 51 participated in 15 weeks of singing and dancing training, and every single fifth grader went to see their first Broadway show—all free of charge.

Over the years, RTKids has blossomed into much more than simply a song and dance venue. The dedication and inspiration of its expert staff and generosity of its guest Broadway professionals have yielded truly remarkable results. Today, RTKids services include performing arts instruction, life skills development, academic tutoring, and a home-away-from-home environment that is safe and nurturing.

The gift of theatre and learning is one of the best gifts that any kid could ever receive. Rosie was one of those kids. I was one of them also.

If you are able, consider supporting

Rosie’s Theatre Kids
445 W 45th St.
New York, New York 10036

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

Leave a ReplyCancel reply

Exit mobile version