Amid coronavirus concerns: Theatres on the Great White Way to go dark tonight at 5 p.m.

Broadway goes dark over coronavirus concerns

Variety reports that despite efforts to keep doors open amid a growing public health crisis, Broadway theaters in New York City are going dark starting today, March 12 at 5 p.m. because of coronavirus. Following the announcement by NY Governor Cuomo, industry members began to chime in.

Charlotte St. Martin, president of the Broadway League says, “Our top priority has been and will continue to be the health and well-being of Broadway theatre-goers and the thousands of people who work in the theatre industry every day, including actors, musicians, stagehands, ushers, and many other dedicated professionals. Broadway has the power to inspire, enrich and entertain, and together we are committed to making that vital spirit a reality. Once our stages are lit again, we will welcome fans back with open arms so that they can continue to experience the joy, heart, and goodwill that our shows so passionately express every night.”

In addition to Broadway theatres, other New York City institutions that have closed because of the pandemic include the Metropolitan Opera, Carnegie Hall, and the Metropolitan Museum of Art.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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