Connecting the World with Words: A conversation on relevance during a time of virus and unrest.

Connecting the World with Words

From the National Book Festival Presents series—Dr. Carla Hayden, Librarian of Congress, and Lonnie Bunch, Smithsonian Institution Secretary, discuss the future of their institutions.

In this 30-minute conversation, they talk about keeping their organizations accessible and relevant during a period of global pandemic coupled with nationwide protests against injustice and inequality.

Bunch is the author of A Fool’s Errand: Creating the National Museum of African American History and Culture in the Era of Bush, Obama, and Trump.

“What I want to hear from museums in their vision statements is about the greater good and that greater good is more than serving audiences, it’s about helping a country find truth, find insight, find nuance, and in many ways, what I hope that cultural institutions like this can do is that they’re better suited than most to define reality and to give hope.”
Lonnie G. Bunch III

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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