Listen and learn how a Baltimore public radio station navigated the pandemic.

Photo above: Aaron Henkin / WYPR

From Aaron Henkin and Jamyla Krempel: When Maryland went into lockdown at the onset of the Covid pandemic, the region’s public radio stations were deemed ‘essential businesses.’ The staff at WYPR, WEAA, WTMD, and WBJC had a challenge on their hands: How do you stay safe and, at the same time, maintain a service that’s now more crucial than ever?
Wavelength: Baltimore’s Public Radio Journey

This is the sixth and final episode of Wavelength. During this podcast, radio makers talk about navigating the pandemic. They also look ahead to the future of public radio in a rapidly changing media landscape.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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