Invest in Broadway? Success comes from knowing what you want your money to do.

Back to the Future The Musical
B&W logo for Back to the Future | The Musical
Hill Valley is coming to Manhattan.

We’re helping bring Marty McFly, Doc Brown, and a DeLorean to Broadway in 2023.

Several months ago, Jacob and I invested in the upcoming Broadway production of BACK TO THE FUTURE: The Musical (BTTF). The story is timeless, and its positive messages (revealing the hope, growth, friendship, and trials and tribulations of young people—and their parents) continue to grow in relevance. The story is straightforward: It’s centered on wants and dreams, character flaws, how folks support each other, and how they bond. It’s about imagination.

Oh, and there’s the music! BTTF‘s score isn’t profound—it’s perfect and true to the original movie while enhancing the live musical. Think anthems, foot-tapping rock and roll, a couple of tear-jerkers, and some over-the-top electro-tunes to amplify the power of Brown’s gigawatt flux capacitor and the show’s extraordinary lighting package—it’s all there.

Back to the Future | The Musical at the Adelphi Theatre in London.

The Olivier Award-winning musical (Seven nominations, winning Best New Musical) opened in London in 2020 and is based on the 1985 film starring Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. The stage productions feature music and lyrics by Alan Silvestri and Glen Ballard. The book by Bob Gale was adapted from the original screenplay by Robert Zemeckis and Gale. BTTF continues to be a top ticket, currently playing at London’s Adelphi Theatre in the West End. Here’s a peek at the show’s first-anniversary teaser.

Have a peek at the making of the Original Cast Recording.

We invested in the production because, for us, portfolio diversity is paramount, the risk is reasonable, and we believe a certain amount of investment should be allocated to things that make us happy, projects that bring us joy. We believe BTTF is a show that deserves to be produced on Broadway through a current-day lens. During these times of uncertainty, we all need more feel-good entertainment, happy family time, and a bit of additional assurance that all—once again—can be right with the world.

See you in New York next year? You’ll know Jacob and me right away—we’ll be tapping our toes, humming It’s Only a Matter of Time, and looking all proud and stuff.

BACK TO THE FUTURE: The Musical, the official website.

BACK TO THE FUTURE: The Musical, the original cast album.

BrockelPress story update, 10.21.22:
BACK TO THE FUTURE: The Musical—Broadway opening date and theatre announced.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.


Leave a ReplyCancel reply

Exit mobile version