Back to the Future-the Musical: First four previews bring in more than $1Million.

Jacob and I are grinning from ear to ear today. It feels like Back to the Future-the Musical (BTTF) has all the makings of a bonafide hit. (The show felt solid when introduced to us a year ago, and the first four previews at the Winter Garden are certainly bearing that out.)

Sold-out seating charts are what producers like to see. Playbill‘s Logan Culwell-Block notes, “Investors will be looking for that box office performance to continue. If it does, we could be looking at a new top-five-grossing Broadway show before reviews even drop.”

No room at the inn. Winter Garden Theatre, BTTF‘s 1st preview June 30.

BACK TO THE FUTURE-The Musicalthe official website.
AND on Good Morning America, GMA.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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