It’s crazy hot outside. I’ve come up with a beat-the-heat solution; it might work for you.

It's hot outside!
It's hot outside.

We’ve all seen the headlines.

First Thing: Millions Under US Heat Warnings Amid Record Temperatures
The Guardian, July 4, 2023

Heat Records Are Broken Around the Globe as Earth Warms, Fast
New York Times, July 6, 2003

Extreme heat will smother the South from Arizona to Florida
NPR, July 10, 2023

Extreme Heat Contributed to More Than 60,000 Deaths in Europe Last Year
The Independent, July 10, 2023.

Extreme Heat Wave Expected to Hit Israel Tuesday, Taper Off by Sunday
Haaretz – Israel News, July 10, 2023

You’ve felt it, I’ve felt it, we’ve all felt it—the oppressive heat and humidity lately.

I came up with a plan, I’m trying it, and it’s working for me. I hope it works for you, too. Feel free to share with all of your over-heated friends and neighbors.

Oh, and for the hydrating part—Frozen Salty Dogs (made by the pitcher) take care of that. Containing lots of ice, the drink’s cooling effect comes on nearly instantly. And who could dispute the healthy properties of citrus? Here’s my recipe for a single drink:

  •  1 ½ ounces gin (or vodka, if you must)
  •  3 ounces grapefruit juice 
  •  a splash of grenadine
  •  1 ½- 2 cups ice

Blend all ingredients until the texture resembles that of a slushie or frozen margarita. Pour into a salt-rimmed glass, sip, read a good book, and repeat. Cheers!

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

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