A word on Martinis: Gin or vodka, olives or lemon twist, and my favorite glass.

Ice cold Martini with olives
Olives and a martini

Kansas, the 1960s
I was a teenager when I learned about the world’s most iconic cocktail by reading The New Yorker and books about the Jazz Age and watching late-night, black-and-white films like MGM’s The Thin Man series. (Myrna Loy and William Powell sure could knock ’em back.)

New York City, the 1970s
I drank my first martini at the Russian Tea Room in New York shortly after I’d turned 20. It was made with vodka, extremely dry, and served in the standard v-shaped glass RTR still uses today. I was euphoric from the first sip. The drink was so chillingly cold and clear, slightly salty from the three olives impaled on an RTR-branded wooden skewer, and it seemed more sophisticated than anything I’d ever consumed. I loved the experience of having my first martini. So that night, I had two.

The Russian Tea Room on West 57th Street, NYC.

Five decades later, I’m still a diehard fan of super-dry martinis, and I enjoy both the gin and vodka varieties. Over the years, I’ve noticed the type of martini I order or make at home seems to depend on my mood, how I feel about things, and whether I’ll be eating dinner afterward or just having a drink or two.

Vodka
Smooth and clean, vodka martinis are my go-to choice before dinner. Strong but not overly assertive, they serve nicely as a high-octane apéritif. While vodka is considered a “neutral spirit” across brands, its subtle flavors cover a wide gamut. For a slightly peppery martini, I prefer Stolichnaya; for crisp and clean I lean toward Absolut or Belvedere.

Gin
Gin martinis have long been my choice for cocktail hour. A dry London gin’s bold, complex flavor is both earthy and piney. Brands like Beefeater, Tanqueray, and Bombay Sapphire, flavored with juniper berries and other botanicals, such as coriander, cardamom, and citrus peel, hold their own with salted nuts and other bar snacks.

Vermouth and Garnish
I have personal preferences. To my taste, vodka martinis benefit from the savory flavor of olives. (But one olive or three—never an even number.) And for me, gin martinis are at their best with a lemon twist to brighten and freshen the botanicals. As for vermouth, I follow Patrick Dennis’ approach: add a splash to the glass, swirl, and pour it out.


Glasses
While I’ve used the classic v-shaped cocktail glass for decades, I’ve recently been using my Nick and Nora glasses. They’re a fun reminder of the images I saw as a teen watching William Powell and Myrna Loy knock ’em back in The Thin Man.


Ultimately, the best way to decide which type of martini is right for you is to try both and see which one you enjoy. And remember, Nick Charles was a fictional character. No one can drink like he did—although it’s fun to watch Powell milk the character for all it’s worth.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

2 comments

  1. From what I’ve read here and there, I get the impression that cocktails have become highly popular in recent years, more than they’d been. Do you think that’s true?

  2. Stephen Brockelman – Baltimore, Maryland – As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.
    Stephen says:

    Oh, I do. The interest in cocktails continues on a 20-year uptrend. The craft cocktail movement began around 2000 and has been embraced by every age group, from 20-somethings to Boomers. Social media and its influencers have had a huge impact on younger age groups. There also seems to be a growing romantic fondness for concept of the prohibition era speakeasy and classic alcohol-forward drinks like the Manhattan, Martini, Gimlet, and Old Fashioned. I haven’t tried to plot a relationship, but I feel like the growing interest in vintage movies is running on a parallel track.

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