Burger King Finland’s campaign “Love conquers all” is
a celebration of love and all the forms it takes.

A new ad campaign—Love Conquers All—aimed at celebrating Helsinki Pride from TBWA\Helsinki and media partner Virta Helsinki features the King planting a big one on Mr. McD. And, the ads are appearing all around Finland.


In an interview with Muse by CLIO, Burger King Finland brand manager Kaisa Kasila says, “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. But we want to be clear—it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.”

Kasila added, “The idea behind the [Love Conquers All] key-art painting sprang from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald? We wanted to show that in the end, love always wins.”

As a gay man, I’d say that Burger King has succeeded, in a big way. I applaud them. 

About Muse by Clio: Muse is the premier news site for coverage of the best in creativity in advertising and beyond.

Every day, through the Muse by Clio website and newsletter, they analyze the most interesting, entertaining and innovative creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, sports and more. Muse features long-form Q&As with dynamic makers in the creative arts.