I love it when an email arrives and suggests a blog post that almost writes itself. Here’s a case in point.
A couple of days ago, around 4 a.m., an email arrived that caught my attention—because, you know, it was 4 a.m. And the subject line was CLOSING!
The email was from Cristian Mihai at Irevuo. Here’s the original text:
In 72 hours, I’m closing your chance to join The Basics of Blogging for Indie Writers for only $99. I don’t want you to miss out.
That’s why I created this course for you. But I only want serious people, who want my help. I want to help people truly get results and grow. So, is that you?
Just remember: in 72 hours the price goes up. If you don’t signup by then, you will have to pay twice as much to enroll.
Last thought – if you didn’t know, my course has a 14-day money-back guarantee.
As a writer, Cristian’s email pushed my buttons in all the wrong ways. So—to assuage my displeasure— I graded it and sent it back to him.
I’ve not received a response and I probably over reacted, but I do feel ever so much better. Because words matter.
I like your proofreading and editing skills. This guy has one or two WordPress sites. He signed up long ago to follow my blog. I didn’t reciprocate.
Thanks, Neil. Sometimes it just feels good to not take the high road and ignore stupid.
Oh yeah, this is taking the sales pitch a little too far. It reminds me of copywriters learning about power words so their following titles all have words like ‘TURBOBOOST’ or ‘SKYROCKET’ shoehorned into them. Well I guess he got what he wanted, because this _is_ a form of marketing after all, lol. Love your reply though!
Well said, Stuart. (Writing this post turned out to be a win-win for me: It gave me a bit of a sense of satisfaction and it introduced me to you.) I checked out your website and I’m thrilled to have found it. Your thoughts are solid and your sense of humor keeps me reading. Thanks.