Asked about Naples, Florida on a ’70s TV talk show I said, “It’s like a giant Valium.”

One summer in the late 70s, I flew from Los Angeles to Naples, Florida for a a visit with my best friend, Mahlon Moore. At the time, Mahlon was the program director for Palmer Broadcasting’s WNOG AM and WCVU FM, and I was working for Norman Lear at Tandem-TAT productions.

Stephen Brockelman on a ’70s talk show, Naples, Florida.

Mahlon thought I might be an interesting guest on The Lynn Bailey Show which aired on Naples CableVision 9. (Below: Mahlon Moore, Stephen Brockelman, and Lynn Bailey.)

I’m not sure how interesting I was, but at 29 I sure owned my narrative. Mahlon recorded the show more than 40 years ago on a Sony Betamax.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.


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