Norman Lear asked for my very best work. And he helped me learn to deliver it.

Norman Lear died. My memories of him will live with me forever.
Norman Lear died. My memories of him will live with me forever.

Norman Lear, 1922 – 2023

I’m having a sad yet celebratory day. Norman was the kindest, most giving, most challenging, and most inspirational man I’ve ever worked with—that I’ve ever known, actually.

He asked for my very best work and helped me learn to deliver it. After I left his companies—Tandem Productions, TAT Communications, and Embassy—Don Havens and I started Signature Productions, he mentored us. He hired our fledging company for several broadcast projects, including producing and recording a national radio campaign for People for the American Way. (The PAW project brought Jean Stapleton to our home in Hollywood. She drank white wine and then asked if we had any trail mix. We did … I’d worked at the studio long enough to anticipate her ask.)

Today is a day of colorful, marvelous memories tinted with the darker sepia tones of losing a long-time friend and mentor. And realizing how much has time has passed … and how fast.

At the Los Angeles City Club a few years ago, Norman Lear
and I shared memories at a party in his honor.

Watch me, in my 20s, talking about the man I worked for and adored so much. I was on the Lynn Bailey Show in Naples, Florida.

By Stephen Brockelman

As a Sr. Writer at T. Rowe Price, I work with a group of the best copywriters around. We belong to the broader creative team within Enterprise Creative, a part of Corporate Marketing Services. _____________________________________________ A long and winding road: My path to T. Rowe Price was more twisted than Fidelity’s green line. With scholarship in hand, I left Kansas at 18 to study theatre in New York. When my soap opera paychecks stopped coming from CBS and started coming from the show’s sponsor, Proctor & Gamble, I discovered the power of advertising and switched careers. Over the years I’ve owned an ad agency in San Francisco; worked for Norman Lear on All in the Family, Good Times, Sanford and Son, and the rest of his hit shows; and as a member of Directors Guild of America, I directed Desi Arnaz in his last television appearance— we remained friends until his death. In 1988 I began freelancing full time didn’t look back. In January 2012 my rep at Boss Group called and said, “I know you don’t want to commute and writing for the financial industry isn’t high on your wish list, but I have a gig with T. Rowe Price in Owings Mills…” I was a contractor for eight months, drank the corporate Kool-Aid, became a TRP associate that August, and today I find myself smiling more often than not.

2 comments

  1. I’m so sorry that you, and all his fans (myself included) are saying good-bye to Norman Lear. At a 101! It’s and understatement to say that Norman’s life was a real showstopper. Waay better than Cats. We’ve been so lucky to be able to share his brilliant, creative zest for life, and for the arts.

  2. GP – Everett Smith served with the Headquarters Company, 187th Regiment, 11th A/B Division during WWII. This site is in tribute to my father, "Smitty." GP is a member of the 11th Airborne Association. Member # 4511 and extremely proud of that fact!
    GP says:

    The world has lost a Star.

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